Wipro Consumer Care Ventures backs Pan-Asian foods brand Moi Soi in first institutional round
Ceres Foods' Moi Soi raised an undisclosed Series A from Wipro Consumer Care Ventures (first cheque from ₹250 cr Fund II) and GVFL. The premium Pan-Asian sauces and noodles brand, live across 2,000 pin codes and 250 cities with 32+ SKUs moving 6 lakh units monthly, will deploy capital into modern trade and quick-commerce.
What happened
Wipro Consumer Care Ventures and GVFL invested an undisclosed first institutional round in premium Pan Asian F&B brand Moi Soi (Ceres Foods). It's Wipro's 16th
Key facts
- Fund II ₹250 crore
- Fund I ₹200 crore
- 16th investment
- 32+ products
- 2,000 pin codes
- 250 cities
- 6 lakh products monthly
- $738k Feb 2022 round
- Wipro Enterprises ₹10,000 crore FY23 turnover
Why this matters
A 32-SKU Pan-Asian platform with proven omnichannel distribution and a strategic FMCG backer is now a credible bolt-on target for any legacy foods major lacking an Asian-cuisine foothold.