WROGN’s FY26 loss widens 17% to ₹88.4 Cr as it targets 100+ EBOs

WROGN’s operating revenue rose 9% to ₹243.9 Cr in FY26, while its EBITDA loss narrowed 34% to ₹38 Cr. The brand is targeting ₹600 Cr in FY27 GMV and more than 100 exclusive outlets by March 2027, with owned channels, store revamps and new categories central to its strategy.

— Source publishedMon, 21 Sept, 2026, 16:45 IST·First seen Mon, 21 Sept, 2026, 16:57 IST·Source Inc42 · Buzz

What happened

Wrogn · Aditya Birla Group-backed fashion brand WROGN reported a wider FY26 net loss despite revenue growth. It targets ₹600 Cr FY27 GMV and more than 100

Key facts

  • FY26 net loss: ₹88.4 Cr, up 17.1% from ₹75.5 Cr in FY25
  • FY26 operating revenue: ₹243.9 Cr, up 9% from ₹223.2 Cr
  • FY26 EBITDA loss: ₹38 Cr, improved 34% from ₹54 Cr
  • FY27 GMV target: ₹600 Cr
  • Target: 100+ EBOs by March 2027

What changed

Aditya Birla Group-backed fashion brand WROGN reported a wider FY26 net loss despite revenue growth. It targets ₹600 Cr FY27 GMV and more than 100 exclusive brand outlets by March 2027, prioritising owned channels, store revamps, sourcing and new categories.

Why this matters

WROGN’s 9% revenue growth and narrower EBITDA loss support its push toward 100+ exclusive stores, but execution on store productivity, owned-channel economics and category expansion will be critical as net losses continue to rise.

What to watch

  • Quarterly EBITDA-loss trajectory versus revenue growth and whether gross margin improves despite category expansion.
  • EBO count, proportion of company-owned versus franchise outlets, and disclosed store-level payback or same-store-sales growth.
  • Progress toward ₹600 Cr FY27 GMV relative to operating-revenue growth, which will indicate dependence on lower-margin marketplace or wholesale channels.
  • Inventory days, receivables, cash-flow from operations and any new equity/debt raise.
  • Discount intensity, return rates and full-price sell-through during key festive and end-of-season periods.

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