ABFRL bets big on TMRW: scale over profits as Q3 revenue jumps 29% to ₹242 cr
Aditya Birla Fashion is doubling down on TMRW, its digital-first house-of-brands, prioritising scale through FY30. Q3 revenue rose 29% YoY to ₹242 cr with Ebitda losses narrowing to ₹57 cr. Portfolio brands Bewakoof, Wrogn, TIGC and Nobero are expanding via EBOs, D2C apps and quick commerce, targeting ~125 stores by FY26.
What happened
ABFRL is doubling down on TMRW house-of-brands, prioritising scale over profit through FY30. TMRW Q3 revenue grew 29% to ₹242 cr with narrowing losses;
Key facts
- Q3 revenue ₹242 cr (+29% YoY)
- Q3 Ebitda loss ₹57 cr vs ₹62 cr
- 9M revenue ₹662 cr (+31%)
- 9M Ebitda loss ₹182 cr
- ABFRL Q3 net loss ₹137 cr vs ₹103 cr
- ~125 stores by FY26
- ₹437 cr raised from ServiceNow Ventures Aug 2025
- 70% of Bewakoof from app
- margins +~900 bps YoY
Why this matters
TMRW's aggregator model—anchored by acquired/incubated brands like Bewakoof and Wrogn—signals continued appetite for digital-native fashion M&A as ABFRL builds a portfolio counterweight to Reliance and Myntra-owned labels.
Also reported by
- Mint · Companies — Same time