ABFRL bets big on TMRW: scale over profits as Q3 revenue jumps 29% to ₹242 cr

Aditya Birla Fashion is doubling down on TMRW, its digital-first house-of-brands, prioritising scale through FY30. Q3 revenue rose 29% YoY to ₹242 cr with Ebitda losses narrowing to ₹57 cr. Portfolio brands Bewakoof, Wrogn, TIGC and Nobero are expanding via EBOs, D2C apps and quick commerce, targeting ~125 stores by FY26.

— Filed Tue, 19 May, 2026, 13:35 IST · Source Mint · Updated

ABFRL is doubling down on TMRW house-of-brands, prioritising scale over profit through FY30. TMRW Q3 revenue grew 29% to ₹242 cr with narrowing losses; expanding omnichannel via EBOs, D2C apps and quick commerce across Bewakoof, Wrogn, TIGC, Nobero.

Why this matters

ABFRL is reinforcing TMRW as its growth engine in digital-first fashion, betting on D2C apps, EBOs and quick commerce to build scale before chasing profitability.

Retail-company signals steady at 587 over the last 90 days.

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