ET Brand Equity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET Brand Equity
- FSSAI’s proposed red-label warnings could reshape India’s packaged-food playbook
- Audi India taps F1, creators and pre-owned retail to win younger luxury buyers
- Packaging Is Emerging as a Long-Term Brand Asset, Not Just Shelf Design
- Ceat sees EV shift reshaping tyre demand and maintenance needs in India
- Honasa Consumer says consistency, community and AI discovery shape brand preference
- Nothing/CMF gains 105% as India smartphone challengers shift beyond price
- Amul links Janmashtami campaign to quick-commerce ordering via Blinkit and Flipkart Minutes
- Indian artists earning ₹5 crore-plus in streaming royalties more than doubled since 2023
- Uniqlo India plans Thane store as it builds awareness, app-led repeat buying
- Niva Bupa pilots AI-led media buying in Kerala and Tamil Nadu
- Matcha gains repeat-buy traction as Indian cafés move beyond novelty
- ‘Made by humans’ emerges as advertising’s next authenticity signal
- Indian automakers turn EV sound design into a new brand-identity lever
- SEBI’s proposed ad curbs could reset online bond platforms’ influencer-led acquisition
- GIVA withdraws Raksha Bandhan campaign after social-media backlash
- India’s festive CTV ad spend is projected to reach Rs 1,200 crore in 2026
- Acer India lifts CTV spend as festive brands target shoppers beyond metros
- WPP Media sees cautious Indian ad market, but stronger festive spending ahead
- India’s monsoon flooding opens a design-led opportunity for affordable gum boots
- Tata Motors Passenger Vehicles rebrands as Tata.Cars, targets six-month retail rollout