ET Brand Equity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET Brand Equity
- Bestseller India shifts creator strategy from follower counts to audience fit and commerce outcomes
- IKEA India turns kitchen culture into a high-reach brand-building platform
- Futurist sees loneliness, ageing and resale reshaping India’s consumer economy
- Celebrity-backed spirits brands shift focus from star power to repeat retail sales
- Nivea India balances legacy equity with youth-led digital and influencer marketing
- Amazon becomes part of Gen Alpha’s early brand vocabulary in India
- Indian brands use unexpected mashups to drive trial and reach
- Mumbai cafes like Mokai and Slow swap polish for relatability to build loyalty
- MTR Foods Ditches Ad-Led Growth for Availability Play, Leans on Quick Commerce to Go National
- Mondelez India VP flags premiumisation, quick commerce and AI as next marketing levers
- Men's jewellery emerges as India's fastest-growing fine-jewellery segment at 25-30% annually
- CMOs debate category creation playbook at ET Brand World Summit 2026
- P&G India bets on consumer-truth playbook to reinvent Whisper, Head & Shoulders and Vicks
- Asian Paints' quiet playbook: why enduring Indian brands win on responsibility, not ad campaigns
- Six years after 'Boycott China', Chinese brands quietly dominate India's value electronics and EV markets
- Mercedes-Benz India names Nandita Godbole marketing head in leadership reshuffle
- JioStar deploys OpenAI-powered assistant to merge streaming with shopping on JioHotstar
- Empire State proposal goes viral; Rapido, IKEA, Domino's ride the moment with topical edits
- CCPA penalises Zepto, FirstCry over dark patterns and drip pricing at checkout
- Samsung restructures India ops, cuts overlapping TV & appliance roles amid profit squeeze