ET Brand Equity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET Brand Equity
- India’s vertical-commerce startups tap quick commerce to scale specialised retail
- GIVA withdraws Kriti Sanon Raksha Bandhan ad after cultural backlash
- Giva withdraws Kriti Sanon Raksha Bandhan campaign after online backlash
- Zomato and Swiggy turn railway stations into a growing food-delivery channel
- Beco’s ingredient-led campaign draws HUL lawsuit over Surf Excel and Vim references
- Mahindra prioritises audience mindset over platform in CTV ad strategy
- Mahindra Racing turns Formula E into an EV-brand fandom play
- Spider-Man’s brand playbook spotlights storytelling, relatability and word-of-mouth
- South India’s rolling festival calendar is reshaping retail demand planning
- Indian marketers urged to replace 30-second ad thinking with mobile-first retail triggers
- Polarised consumer sentiment raises the stakes for Indian brand messaging
- Asian Paints takes its travelling-museum format to Srinagar’s shikaras
- Mahindra and Tata-backed Jaguar use Formula E London finale to sharpen global brand visibility
- Mini India targets younger luxury buyers with digital-first, lifestyle-led journeys
- Digit, Tata AIG lean into embedded insurance across digital purchase journeys
- Snap flags earlier Gen Z festive planning and peer-led purchase influence in India
- Traya, Saraf Furniture and startups turn to fractional CMOs for growth-stage marketing
- Zomato’s minimalist print ad highlights the rising value of earned attention
- Indian brand loyalty shifts from habit to active, always-on preference
- Women’s ritual workload is a festive retail opportunity for convenience-led brands