ET Brand Equity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET Brand Equity
- Kellogg's India pivot: from cold cereal to instant Upma, Poha and Halwa after 30-year lesson
- Lakshya Media's Yuvrraj Agarwal: 'Presence is the new performance' as OOH leads growth
- Kriti Sanon on Hyphen's feedback-led D2C playbook and her GIVA, Supply6 bets
- India's Luxury Perfume Market Pivots From Grooming to Self-Expression as Nykaa, Tira Scale Fragrance Retail
- Kohli's One8 Relaunches via Agilitas Sports With ₹40 Crore to Beat Celebrity-Brand Jinx
- India's Cannes Slide Signals Structural Crisis in Ad Model, Analysts Warn
- Indian consumer brands turn Instagram comment sections into brand-building battlegrounds
- India CTV ad spend jumps 42% to INR 9,900 crore as retail and D2C brands shift to connected TV
- WPP Media India flags zero-click, agent-led shopping as commerce's next disruption
- Swiggy's real-time IPL 2024 push drives app sessions across Southern India
- ET Shark Awards 2026 shortlist flags AI storytelling, Tier II/III push as FMCG playbook
- India banks 9 fresh Cannes Lions 2026 shortlists across Coca-Cola, KitKat, Vim, Amazon work
- Swiggy bets on user acquisition over frequency, sees runway in 90% of India yet to order online
- Habuild hits Rs 100 cr revenue with 1.8 crore users, no app, 90% referrals
- Marico, Nestle, Orkla rewire FMCG playbooks as Gen Z drives 35% of India's consumption spend
- New Balance bets on community-led play in India with first New Retail Concept store at DLF Mall of India
- Japanese beauty and lifestyle brands ride cultural halo into India's Gen Z market
- AI smart glasses race heats up in India as Lenskart, Titan, Jio queue launches
- India hosts 70+ retail GCCs as Walmart, 7-Eleven build tech muscle before opening stores
- Aluminium can crunch forces India's beer and soda brands back to glass and PET