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Mahindra and Tata-backed Jaguar use Formula E London finale to sharpen global brand visibility
Our read
A Jaguar title push and a potential Mahindra top-three finish will make Formula E a larger strategic brand-and-technology asset for both Tata-linked Jaguar and Mahindra, though retail sales impact will lag the publicity cycle.
For operators
Formula E’s London finale offers Mahindra and Jaguar TCS a high-visibility moment to convert on-track performance into stronger technology, mobility and global-brand positioning ahead of the Gen4 era.
Watch
Final Formula E teams' and drivers' championship positions in London.
The report,
Mahindra Racing and Tata-linked Jaguar TCS Racing use Formula E’s London finale to build global brand visibility. Mahindra, a founding team since 2014, is targeting third in the teams’ standings, while Jaguar TCS Racing leads the championship.
Newer report , , ET BrandEquity : Mahindra Racing turns Formula E into an EV-brand fandom play
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Reported figures
From the report. Source details below
| Mahindra: | 210 teams' championship points |
|---|---|
| Andretti: | 211 points |
| Jaguar TCS Racing: | 257 points |
| Porsche: | 243 points |
The source
Published
First seen