ET Brand Equity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET Brand Equity
- FSSAI scrutiny puts FMCG and beverage brand claims under pressure
- Shashi Sinha invests in Qoruz to scale creator-commerce infrastructure
- Pidilite’s in-house design studio keeps Fevicol and Fevikwik packaging consistent and accessible
- Mercedes-Benz India shifts luxury playbook to experiences and AI as premium mix rises
- Omnigel takes pain relief services to Kanwar Yatra pilgrims
- Indian creator rates split sharply by expertise, authority and original IP
- Indian creator pricing shifts from follower counts to authority, expertise and original IP
- Brands tap nostalgia as demand grows for retro, vintage and heritage products
- India’s longevity market gains momentum as Biopeak readies Bengaluru flagship
- Blue Star and agencies pivot content for AI-search visibility
- Playo’s ₹300 crore GTV signals a bigger digital play for India’s sports venues
- Birla Opus says it has crossed 10% share in decorative paints and putty
- FSSAI gives energy-drink brands 90 days to drop “energy” from labels and marketing
- Akbarallys taps sensory retail to make supermarket visits more memorable
- Spider-Man’s next film becomes an India retail licensing canvas
- Social media is becoming India’s new bookstore window
- Young Indian smartphone buyers put storage ahead of battery across demographic segments
- Coca-Cola loses India share as Diet Coke can shortage constrains supply
- TVS Motor bets on digital journeys and differentiated brands over discount-led growth
- India’s clipping agencies emerge as a low-cost influencer channel for brands