ET Brand Equity
https://brandequity.economictimes.indiatimes.com/rss/topstories
Signals from ET Brand Equity
- DGCA airport filming curbs threaten influencer playbook for Myntra, Swiggy, Zomato, IndiGo
- Thar, Jimny, Royal Enfield turn owners into marketing engine via subcultures, UGC
- Delhi HC fines Google Rs 30 lakh for selling Hindware trademark as ad keyword
- Founder-led marketing becomes default playbook for Indian D2C, but investors flag scale risk
- Hyundai India marks 30 years with Rs 45,000 cr bet to defend share against Tata, Mahindra
- Mysore Sandal crosses Rs 2,000 cr but battles relevance gap with young India
- WPP Media warns India ad spends may fall 10-15% next quarter as FMCG, energy brands tighten belts
- Kingfisher rewires playbook: from media buying to data-led retail execution across 100K outlets
- Indian e-commerce pivots from search to scroll as discovery-led shopping reshapes $250B market
- Marico bets next FMCG cycle on AI, creators and quick commerce as digital tops 50% of spend
- Kantar: Indian male consumer under structural stress, brands must rethink masculinity playbook
- Bombay Shaving Co, Snitch pivot from celebrity ads to always-on creator networks as influencer ROI plateaus
- Indian beauty brands pivot to 'Anti-D2C' as CAC jumps 60%, lean on salons over discounts
- Comms chiefs from LG, Britannia, Ikea, Diageo back earned media as AI chatbots displace search
- Comscore at Goafest 2026: AI is becoming India's new gateway to consumer decisions
- India ad market to scale from $21B to $33B by 2030 as AI shifts marketers to advertising-led growth: Redseer
- Parle's Melody Goes Global After Modi Gifts Toffee to Meloni; 'Melodi' Meme Lifts 1983-Born Brand
- Goafest 2026 calls for 'brands from India' as volume obsession caps value creation
- Boat's Aman Gupta tells Goafest 2026: stop playing safe, start listening to Gen Z
- Tilaknagar, Diageo push to premiumise brandy beyond India's southern stronghold