ANTA enters India with first exclusive store in Gurugram
Chinese sportswear brand ANTA has partnered with Brandman Retail to launch its first exclusive Indian store in Gurugram, marking the start of a planned offline expansion across India’s sportswear and athleisure market.
What happened
Chinese sportswear brand ANTA entered India through a partnership with Brandman Retail and opened its first exclusive store in Gurugram. The partnership will
Key facts
- First exclusive store
What changed
Chinese sportswear brand ANTA entered India through a partnership with Brandman Retail and opened its first exclusive store in Gurugram. The partnership will support ANTA's planned offline rollout across India’s sportswear and athleisure market.
Why this matters
ANTA’s Gurugram debut gives Brandman Retail a launchpad to test localized assortments, pricing, and store economics before scaling its offline sportswear footprint across India.
What to watch
- Announcement of a second ANTA store, especially in another Delhi NCR mall or Mumbai.
- India pricing versus Nike, Adidas, Puma, Skechers and Decathlon in core footwear categories.
- Launch timing for an Indian ANTA website or availability on Myntra, Ajio, Tata CLiQ, Amazon or Flipkart.
- Evidence of localized ambassador deals, sports federation partnerships or running-community activations.
- Store format, mall positioning, initial SKU mix and whether ANTA introduces premium sub-brands or basketball-led products.