New Balance's India partner Brandman to scale from 22 to 116 stores by 2028, adding Salomon, Saucony, Anta
Brandman Retail is broadening beyond New Balance, signing Salomon, Saucony, Anta and Wilson while pushing into tier-2 cities like Jaipur, Patna and Lucknow. Targets 45 stores by April 2027 and 116 by 2028, riding a sports market projected to hit $58 billion by 2030. FY26 revenue rose 20% to 1.62 billion rupees.
What happened
Brandman Retail, New Balance's India partner, plans to grow from 22 to 116 stores by 2028, adding Salomon, Saucony, Anta and Wilson, expanding into tier-2
Key facts
- 14 New Balance stores
- 8 Sneakrz outlets
- 45 stores by April 2027
- 116 stores by 2028
- FY26 revenue 1.62 billion rupees (+20%)
- PAT 252.9 million rupees
- sports market to $58 billion by 2030
Why this matters
Brandman is consolidating premium global sports brands under one India distribution roof, making it both a strategic gateway for Western brands entering India and a potential roll-up target as the sports retail landscape matures.