Wilson opens its first exclusive India store in Gurugram
Brandman Retail, Wilson’s authorised Indian distributor, has opened the sports brand’s first exclusive Indian store at Summit Plaza in Gurugram.
What happened
Brandman Retail, Wilson’s authorised Indian distributor, has opened the global sports brand’s first exclusive India store at Summit Plaza in Gurugram, marking
Key facts
- First exclusive Wilson retail store in India
- Wilson was founded in 1914
Why this matters
The Brandman Retail partnership provides Wilson an asset-light route into India’s physical retail market, potentially creating a base for broader franchise, distribution or strategic partnership opportunities.
What to watch
- Announcements of a second Wilson-exclusive store or openings in other Indian metros.
- In-store racquet stringing, demo programs, coaching clinics or tournament sponsorships.
- Wilson India e-commerce launches, marketplace expansion or click-and-collect integration.
- Growth in pickleball participation and dedicated court development in Delhi NCR and other affluent urban markets.
- Evidence of localized pricing, India-specific product drops or expanded apparel and footwear ranges.
- Competitive responses from Yonex, Head, Babolat, Decathlon, Adidas and Nike in premium racquet-sports retail.
- Launch local coaching, racquet-demo, stringing and tournament tie-ups to convert the store into a community hub.
- Expand assortment around tennis, badminton and pickleball, with premium footwear, apparel and accessories increasing basket size.
- Target additional Delhi NCR locations before moving to Mumbai, Bengaluru, Hyderabad and Pune.
- Use store data to refine India-specific pricing, entry-level product assortments and digital marketing.
- Pursue partnerships with academies, clubs, schools and corporate sports leagues to create recurring equipment demand.