Aukera raises Rs 90 Cr led by Alteria Capital to scale lab-grown diamond retail

Lab-grown diamond jewellery brand Aukera secured Rs 90 crore in fresh funding led by Alteria Capital to expand its store network, strengthen omnichannel operations and invest in products. The brand scaled from 13 to 35 stores across Indian cities over the past year.

— FiledFri, 10 Jul, 2026, 16:31 IST·First seen Fri, 10 Jul, 2026, 16:30 IST·Source Entrackr

What happened

Lab-grown diamond jewellery brand Aukera raised Rs 90 crore led by Alteria Capital to expand its store network, strengthen omnichannel operations and invest in

Key facts

  • Rs 90 crore
  • $10 million
  • $15 million
  • 13 stores
  • 35 stores

Why this matters

Aukera's rapid store expansion and fresh capital make it a rising consolidator in lab-grown jewellery, worth monitoring for partnership or acquisition angles before valuations climb further.

What to watch

  • Global lab-grown diamond wholesale price trajectory
  • Tanishq/CaratLane or other large incumbents launching dedicated LGD verticals
  • Aukera same-store sales vs new-store dilution ratio
  • Follow-on equity raise or debt refinancing signaling burn rate
  • Consumer sentiment on LGD resale value and natural-diamond stigma
  • Aggressive metro store rollout targeting 60-70 stores within 12-18 months
  • Heavy digital marketing to normalize LGD as aspirational, not budget, jewellery
  • Product line extension into bridal and higher-ATV solitaire segments
  • Loyalty/buyback programs to counter LGD resale-value skepticism

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