AZORTE rolls out India's first Hello Kitty shop-in-shop across 40 stores
Reliance Retail's premium fashion brand AZORTE has partnered with Sanrio to launch India's first-ever Hello Kitty shop-in-shop format across 40 stores and online, spanning apparel, footwear and accessories. The launch coincides with Sanrio opening its maiden India office in Mumbai, signalling deeper character-IP play in Indian fashion retail.
What happened
AZORTE, Reliance Retail's premium fashion brand, has launched India's first Hello Kitty shop-in-shop across 40 stores and online, partnering with Sanrio. The
Key facts
- 40 stores
Why this matters
Sanrio's India entry plus an exclusive AZORTE anchor deal opens a narrow window for rival apparel and accessories players to lock secondary character-IP partnerships before the white space closes.