BharatPe launches 'Maha Kumbh Shield' to insure UPI payments during Mahakumbh 2025
BharatPe rolled out 'Maha Kumbh Shield' in Prayagraj, protecting UPI transactions up to INR 25,000 against fraud during Mahakumbh 2025. The plan is free for the first month, then Rs 19 monthly, with 24x7 support and roughly 10-day claims reimbursement.
What happened
BharatPe launched 'Maha Kumbh Shield' protecting UPI transactions up to INR 25,000 against fraud during Mahakumbh 2025 in Prayagraj. Free for first month, then
Key facts
- INR 25,000
- Rs 19 per month
- 10 days
- 24x7
Why this matters
Bundling insurance atop UPI signals BharatPe's push deeper into embedded fintech, hinting at insurer partnerships or an insurance-distribution capability worth watching for M&A angles.
What to watch
- Publicized claims-settlement ratios or reimbursement delays
- RBI/IRDAI commentary on payment-insurance bundling
- Competitor UPI-insurance announcements
- BharatPe disclosure of subscriber counts or ARPU uplift
- Fraud-incident volume reports from Prayagraj during the event
- Track sign-up and month-2 conversion rates post-Mahakumbh
- Roll out shield nationally as a standing subscription if pilot metrics hold
- Partner with an underwriting insurer to scale claims processing
- Bundle with merchant lending/loyalty to raise LTV beyond Rs 19 ARPU