Decathlon targets ₹1,000 crore running business in India within four years
Decathlon Sports India plans to more than double its running-sports business to over ₹1,000 crore, backed by Kiprun launches, over six near-term store openings and €100 million in Indian manufacturing investment. The retailer aims to reach 200 stores by 2030.
What happened
Decathlon Sports India · Decathlon India plans to double running-sports turnover to over ₹1,000 crore in four years, launches Kiprun, targets 200 stores by
Key facts
- ₹1,000 crore running sports revenue target within four years
- 132 current stores
- 200 stores targeted by 2030
- €100 million investment in Indian manufacturing ecosystem
- 50% of footwear quantity sold is Made in India
What changed
Decathlon India plans to double running-sports turnover to over ₹1,000 crore in four years, launches Kiprun, targets 200 stores by 2030, and is investing €100 million to deepen Indian manufacturing, with half its footwear volumes now locally made.
Why this matters
Decathlon’s ₹1,000 crore running ambition makes category-led assortment, Kiprun activation, local manufacturing and rapid store expansion immediate execution priorities in India.
What to watch
- Pace of the six near-term store openings and progress toward the 200-store 2030 goal.
- Kiprun sales mix, footwear adoption and repeat-purchase rates versus Decathlon's broader running category.
- Deployment milestones for the €100 million manufacturing investment, including local footwear production.
- Indian participation trends in marathons, running clubs and organized races.
- Pricing moves and local-manufacturing announcements from Nike, Adidas, Puma, Asics, Skechers and domestic challengers.