Forevermark bets on India for ₹1,000-crore business, plans 100 stores in five years
De Beers' Forevermark Diamond Jewellery targets ₹1,000 crore in Indian revenue within five years, scaling from 9 to 100 stores. It opened a Bengaluru outlet and aims for 20 stores by December 2026, wagering on India as the second-largest natural diamond market.
What happened
Forevermark Diamond Jewellery (De Beers) · De Beers' Forevermark targets ₹1,000 crore Indian revenue in five years, scaling from 9 to 100 stores. It opened a
Key facts
- ₹1,000 crore target
- 100 stores
- 9 current stores
- 20 stores by December 2026
- ₹100 crore first-year revenue
- 5 years
Why this matters
De Beers' aggressive India retail push creates partnership, franchise, and real-estate tie-up opportunities, while intensifying competition for domestic branded-jewellery players who may become acquisition or JV targets.
What to watch
- Store count progress vs the 20-by-Dec-2026 milestone
- Lab-grown diamond price/market-share trajectory in India
- De Beers/Anglo American strategic moves affecting brand investment
- Gold and diamond price movements shaping wedding-jewellery budgets
- Same-store revenue disclosures signalling productivity per outlet
- Announce franchise partnerships to fund rapid store additions without heavy capex
- Ramp co-op marketing emphasizing natural-diamond provenance vs lab-grown
- Expand into tier-2 cities and wedding-season catalogues
- Localize designs and price points for Indian bridal demand