Fraganote bags $3 Mn Series A to scale kiosks and launch body care
V3 Ventures-led round (with Rukam Capital) funds omnichannel push: 100 kiosks across 14 tier I/II cities, body care extension, and a ₹60 Cr FY27 target. Brand claims 3 Lakh customers, 35% repeat, AOV ₹1,500, with 60% sales from own website and 20% via quick commerce.
What happened
D2C perfume brand Fraganote raised $3 Mn Series A led by V3 Ventures with Rukam Capital, to expand omnichannel distribution, scale kiosks to 100, and launch
Key facts
- $3 Mn Series A
- ₹28.7 Cr
- $2.6 Mn V3
- $0.6 Mn Rukam
- 42 SKUs
- 60% website sales
- 20% quick commerce
- 10% ecommerce
- 10% offline
- 14 tier I/II cities
- 100 kiosks target
- 3 Lakh customers
- 35% repeat rate
- AOV ₹1,500
- 5X growth FY26
- ₹60 Cr FY27 target
- ₹100 Cr in 18 months
- $3.8 Bn market by 2030
- 12% CAGR
Why this matters
A scaling Indian fragrance D2C with category extension into body care signals a maturing white-space that incumbents and global houses should track for partnership or acqui-distribution plays.