India ad market to leap from $21B to $33B by 2030 as AI shifts focus to measurable advertising: Redseer
Redseer projects India's ad spend to grow from USD 21B to USD 33B by 2030, outpacing 10% global growth. Digital now 76% of spend, 80-85% programmatic. Retail media, agentic commerce (Meesho piloting) and adtech players InMobi, Affle, mFilterIt positioned to benefit from AI-native targeting delivering 2.4x lift.
What happened
Redseer Strategy Consultants · Redseer report projects India's ad market to leapfrog from USD 21B to USD 33B by 2030, driven by AI-native advertising. Retail
Key facts
- USD 21 billion to USD 33 billion by 2030
- 10% YoY global growth
- 76% ad spend digital
- 80-85% programmatic
- eCPM uplift 10-20%
- 10-30% conversion increase
- 2.4x better targeting
- Agentic Commerce 10-25% of US e-commerce
Why this matters
Retail media networks and agentic commerce platforms (see Meesho's pilot) represent the highest-value M&A targets as AI-driven measurability becomes the defining moat in India's $33B ad opportunity.