Redseer flags value grocery as India's next e-commerce frontier as kiranas hold 86% share through FY30
India's grocery market will expand from $658B in 2025 to $992B by FY30, but kiranas will still command 86% share, down only marginally from 91%. Redseer sees the gap as fertile ground for value-focused online platforms targeting price-conscious Tier-2/3 households, with online retail growing 21% in FY26 to $79B.
What happened
Redseer Strategy Consultants · Redseer report identifies value grocery as India's next big e-commerce opportunity, targeting price-conscious Tier-2/3
Key facts
- ₹85 lakh crore by FY30
- $658 billion in 2025
- $992 billion by FY30
- 91% kirana share
- 86% kirana share by FY30
- 21% online retail growth FY26
- $79 billion online retail
- 335-355 million online shoppers
Why this matters
Scout acquisition or partnership targets in regional value grocery, kirana-tech enablement, and rural supply chains to capture the $334B incremental TAM before incumbents lock up Tier-2/3 distribution.