India ad market to scale from $21B to $33B by 2030 as AI shifts marketers to advertising-led growth: Redseer
Redseer report sees AI-driven retail media and agentic commerce reshaping India's ad ecosystem, with Meesho piloting agentic models and InMobi, Affle scaling adtech. Programmatic now 80-85% of digital spend; closed ecosystems hold 70-80% share, delivering 10-20% eCPM uplift and 10-30% conversion gains.
What happened
Redseer Strategy Consultants · Redseer report projects India's ad market to grow from USD 21B to USD 33B by 2030, as AI shifts marketers from sales-led to
Key facts
- USD 21 billion to USD 33 billion by 2030
- 10% YoY global ad growth
- 76% digital ad spend
- 80-85% programmatic
- 70-80% closed ecosystem share
- 10-20% eCPM uplift
- 10-30% conversion increase
- 2.4x better targeting
- 5-10% marketing share growth since 2023
Why this matters
Evaluate acquisitions or partnerships in agentic commerce and retail media adtech to position for the $12B incremental spend pool by 2030.