Kwality Walls ditches palm oil: Magnum, Cornetto move to real dairy with 30% price cut
HUL's $200M ice cream arm is reformulating Magnum and Cornetto from frozen desserts to real dairy in India, slashing prices up to 30% and adding local flavors like kulfi and kesar bhog. Targets 1 million cabinets nationwide, with 50% of portfolio shifting this year.
Kwality Walls is shifting Magnum and Cornetto from palm-oil frozen desserts to real dairy ice cream in India, cutting prices up to 30%, adding local flavors like kulfi and kesar bhog, and targeting 1 million cabinets nationwide.