Meesho’s reseller model targeting India’s unorganised retail base resurfaces from October 2019

Resurfacing an Inc42 report originally published in October 2019, examining how Meesho was enabling individuals to resell products through social networks, extending digital commerce access into India’s fragmented, unorganised retail ecosystem.

— Filed Thu, 6 Aug, 2026, 10:38 IST · Source Inc42 · Quick Commerce · Updated

Meesho is revamping India’s unorganised retail sector by empowering resellers, according to an Inc42 report.