Myntra adds 26,000 seasonal roles ahead of October Big Fashion Festival
Myntra is hiring across five fulfilment centres, delivery and customer service ahead of its Big Fashion Festival, supporting M-Express delivery expansion and workforce inclusion targets.
What happened
Myntra has added over 26,000 seasonal roles for its October Big Fashion Festival, more than doubling last year’s workforce. Hiring spans five fulfilment
Key facts
- 26,000+ seasonal jobs
- 350+ roles for differently abled individuals
- Women to comprise 30% of fulfilment-centre workforce
- 5 fulfilment centres
- 8,000 delivery partners
- 2,700 customer-service roles
- M-Express delivery within 24-48 hours
- India seasonal/gig jobs forecast: 200,000-250,000
- Festive hiring growth forecast: 15-20%
Why this matters
Myntra’s expanded logistics and customer-service footprint reinforces its execution moat in Indian fashion e-commerce and highlights the strategic value of delivery-network and fulfilment partnerships.
What to watch
- Big Fashion Festival order volumes versus fulfilment and delivery capacity in the first 48-72 hours.
- M-Express expansion announcements, delivery-time commitments and on-time delivery performance.
- App traffic, conversion rates, average order value and discount intensity during the event.
- Cancellation, return, customer-contact and complaint rates, especially for delivery-delay and size/quality issues.
- Post-festival retention of seasonal workers and any move to make the expanded delivery network permanent.
- Competitive festival campaigns and delivery-speed responses from Ajio, Amazon Fashion, Flipkart and quick-commerce platforms.
- Expand M-Express serviceable PIN codes and use the additional delivery-partner base to market faster delivery promises during the festival.
- Increase inventory positioning across the five fulfilment centres, prioritizing high-velocity apparel, beauty and festive-category SKUs.
- Deploy customer-service hiring toward order tracking, returns, cancellation prevention and peak-sale escalation management.
- Use seasonal hiring as a recruitment funnel for retained delivery, warehouse and customer-support roles after the event.
- Push marketplace brands and sellers to commit deeper inventory and event-specific promotions, increasing competition for fulfilment capacity and advertising placement.