Myntra adds 26,000 festive-season jobs, more than doubling hiring year on year
Ahead of its Big Fashion Festival, Myntra has created more than 26,000 temporary roles across fulfilment, delivery and customer service. The hiring supports operations at five hubs and expanded 24–48-hour M-Express delivery coverage.
What happened
Myntra has added more than 26,000 seasonal workers for its festive Big Fashion Festival, doubling year-on-year hiring. Roles span fulfilment, delivery and
Key facts
- Over 26,000 seasonal employment opportunities
- More than two-fold increase in seasonal hiring versus previous year
- Over 350 roles reserved for persons with disabilities
- Women comprise 30% of fulfilment-centre workforce
- 8,000 delivery partners
- 2,700 customer service roles
- Five fulfilment hubs
- M-Express delivery within 24 to 48 hours in select locations
Why this matters
Myntra’s scale-up reinforces the strategic value of logistics, last-mile delivery and customer-service partners that can support rapid seasonal capacity expansion in Indian e-commerce.
What to watch
- Big Fashion Festival order growth relative to the increase in workforce and delivery capacity.
- Share of orders delivered within the stated 24–48-hour M-Express window, including peak-day performance.
- Cancellation, return, exchange and customer-contact rates during and immediately after the sale.
- Delivery-partner fill rates, incentive spending and attrition across major metros.
- Evidence of deeper discounting or free-shipping subsidies versus Flipkart, Amazon, Ajio and quick-commerce fashion offerings.
- Whether Myntra extends temporary contracts or announces permanent logistics, hub or M-Express expansion after the festive period.
- Use the festival period to convert high-performing temporary workers into a reusable peak-season labour pool, especially in last-mile delivery and customer service.
- Prioritise M-Express expansion in dense, high-frequency fashion markets where faster delivery can reduce cart abandonment and improve repeat purchase rates.
- Shift customer-service staffing toward returns, exchanges and size-related queries, which are likely to rise alongside fashion-order volumes.
- Measure profitability by delivery-speed cohort and city rather than focusing only on festival GMV; restrict fast-delivery expansion where incremental conversion does not cover last-mile cost.
- Lock in seller inventory and replenishment commitments at the five hubs to prevent stockouts from negating the benefit of added labour.