Myntra EORS 24 logs 1.3x first-time shopper jump, with 55% from non-metros
Myntra's 24th End of Reason Sale drew 1.3x more first-time shoppers, 55% from non-metros led by Jaipur, Patna and Indore. D2C demand rose 40% across 13 lakh new styles, M-Now quick commerce went live in 11 cities with 30-min delivery, and FWD vertical fueled Gen Z orders across 700,000+ styles.
What happened
Myntra's 24th End of Reason Sale saw 1.3x growth in first-time shoppers, with 55% from non-metros like Jaipur, Patna, and Indore. D2C brands surged 40%, M-Now
Key facts
- 1.3x first-time shopper jump
- 55% new shoppers from non-metros
- 6 million styles
- 5,000 first-time brands
- 13 lakh new D2C styles
- 40% D2C demand rise
- 70%+ demand spike for select brands
- M-Now live in 11 cities
- 1 lakh+ M-Now styles
- 30-min delivery
- 700,000+ FWD styles
Why this matters
FWD's Gen Z traction across 700K+ styles and M-Now's quick-commerce rollout open targeted M&A lanes in regional D2C brands, micro-fulfillment tech, and Gen Z-native labels to lock in the non-metro flywheel.