Myntra EORS pulls 30% more first-time shoppers as non-metros and D2C brands lead growth
Myntra's End of Reason Sale logged a 30% YoY jump in new shoppers, with 55% coming from non-metro cities. Rising Stars D2C brands posted 40% demand growth across 1.3M listings, while quick-commerce arm M-Now scaled to 11 cities with 30-minute delivery and Gen Z platform FWD crossed 700,000 styles.
What happened
Myntra's latest EORS saw a 30% YoY jump in first-time shoppers, with 55% from non-metros. Rising Stars D2C brands grew 40%, M-Now quick delivery expanded across
Key facts
- 30% YoY rise in first-time shoppers
- 55% new shoppers from non-metros
- 40% demand growth for Rising Stars D2C brands
- 1.3 million D2C product listings
- M-Now in 11 cities, 100,000+ styles, 30-min delivery
- FWD 700,000+ styles
- 6 million+ products in sale
Why this matters
Myntra's 1.3M Rising Stars listings and 11-city M-Now footprint create a consolidation window—watch for D2C fashion roll-ups and last-mile logistics tuck-ins that could be acquired or partnered before the platform locks in exclusivity.