Tira exclusively launches South Korean dermo-cosmetics brand Dr. Melaxin in India
Reliance Retail-owned Tira has introduced Dr. Melaxin across its online platform and select stores, adding a clinically positioned Korean skincare brand to its premium beauty assortment.
What happened
Reliance Retail-owned Tira has exclusively launched South Korean dermo-cosmetics brand Dr. Melaxin in India through its online platform and select stores,
Key facts
- India's skincare market grew 13% in value in 2025 to ₹32,210 crore
- Glenmark has a dermatology portfolio of more than 120 brands addressing over 15 skin conditions
Why this matters
Dr. Melaxin’s India entry via Tira highlights the strategic value of exclusive distribution partnerships for international beauty brands seeking rapid access to India’s premium skincare consumer base.