Toxic’s India Net Box Office Reaches Rs 246.98 Crore by Day 14
Yash-starrer Toxic collected Rs 48 lakh on its 14th day across 1,072 shows, taking its India net collection to Rs 246.98 crore. Kannada contributed Rs 33 lakh and Hindi Rs 15 lakh, signalling a sharply slower but continuing theatrical run.
What happened
Toxic: A Fairy Tale For Grown-Ups · Yash-starrer Toxic collected Rs 48 lakh on day 14, taking India net box office to Rs 246.98 crore. The film ran across 1,072
Key facts
- Day 14 collection: Rs 48 lakh
- 1,072 shows
- India net collection: Rs 246.98 crore
- India gross collection: Rs 294.77 crore
- Hindi Day 14: Rs 15 lakh from 580 shows; 20% occupancy
- Kannada Day 14: Rs 33 lakh from 492 shows; 15% occupancy
- Week 1 India net collection: Rs 229.60 crore
- Opening-day collection: Rs 101.10 crore
Why this matters
Toxic’s continued run across 1,072 shows despite slowing collections highlights the value of studio, exhibitor and F&B partnerships that monetize high-reach releases beyond ticket sales.
What to watch
- Day-15 to Day-17 collections and weekend-on-weekend hold rate.
- Show-count reductions, occupancy trends and whether premium-screen allocations are retained.
- Regional split of collections, especially continued Kannada-market resilience versus Hindi-market erosion.
- Announcement of OTT premiere date, distributor window changes or additional release competition.
- Multiplex F&B and mall tenant sales in theatres with above-average Toxic bookings.
- Shift cinema-adjacent promotions from broad Toxic-themed campaigns to weekend-only, location-specific offers in high-performing Kannada and Hindi multiplex clusters.
- Use ticket-stub bundles for F&B, dessert, gaming and parking to capture the remaining audience while attendance is still incremental.
- Reduce staffing and inventory assumptions tied to weekday movie traffic; maintain flexible coverage for Friday-Sunday evening shows.
- Reallocate mall marketing toward upcoming releases, events and non-cinema anchors as Toxic's draw normalizes.