Tribe Amrapali lands 38th store at Indore airport, doubling down on travel retail
The silver jewellery brand has opened a 100 sq ft outlet at Indore's Devi Ahilyabai Holkar Airport domestic departures, stocking earrings, necklaces, rings and gifting picks. The move extends its airport footprint as travel retail emerges as a key growth channel for Indian fashion-jewellery players.
What happened
Jewellery brand Tribe Amrapali opened its 38th store, a 100 sq ft travel retail outlet, at Indore's Devi Ahilyabai Holkar Airport domestic departure terminal,
Key facts
- 38th store
- 100 sq. ft.
Why this matters
Tribe Amrapali's accelerating airport play stakes early ground in a channel where shelf space is scarce and exclusivity contracts are sticky, raising the strategic cost of entry for any acquirer or competitor eyeing Indian travel-retail jewellery.