Troovy closes Rs 150–200 Cr Series B led by ADIA to scale clean-label kids' snacks
Clean-label kids' snack brand Troovy is sealing a Rs 150–200 crore Series B led by Abu Dhabi's ADIA, with Fireside Ventures joining. Funds will back product innovation and quick-commerce plus omnichannel push against Slurrp Farm and Timios. FY25 revenue stood at Rs 6.05 crore against a Rs 10 crore loss.
What happened
Clean-label kids' snack brand Troovy is closing a Rs 150-200 crore Series B led by ADIA, with Fireside joining. Capital will fund product innovation and
Key facts
- Rs 150-200 crore Series B
- $5M Series A Jan 2025
- $2.3M pre-Series A May 2025
- FY25 revenue Rs 6.05 cr
- FY25 loss Rs 10 cr
Why this matters
With ADIA anchoring and Fireside doubling down, Troovy becomes a credible consolidator or premium acquisition target in kids' nutrition—larger F&B incumbents should engage early before valuation resets higher.