Abbott debuts Ensure Strength Pro in India, targeting healthy ageing segment
Abbott has rolled out Ensure Strength Pro in India, a nutrition formulation with 31 nutrients and 30g of protein per serve aimed at ageing adults. The launch sits under its Power of 7 campaign and addresses muscle loss, bone health, immunity and metabolism — extending Ensure's positioning from recovery into proactive senior wellness.
What happened
Abbott launches Ensure Strength Pro in India, a nutrition product targeting ageing adults with 31 nutrients and 30g protein to support muscles, bones, immunity
Key facts
- 31 nutrients
- 30 grams protein
- 33% muscle loss
- 11 of 25 essential nutrients
Why this matters
Abbott's category expansion raises the bar for competing nutrition players and could accelerate M&A or partnership activity around Indian senior-wellness and protein brands.