Adani taps Accor, ITC Hotels to run Jaypee assets after Rs 14,535-cr JAL takeover

Adani is in talks with Accor and ITC Hotels to manage hospitality assets acquired through its Rs 14,535-crore Jaiprakash Associates takeover, spanning roughly 1,500 keys across five hotels. The move deepens Adani's airport-city retail and hospitality play across Delhi, Agra, Greater Noida, Mussoorie and other destinations.

— Source publishedThu, 16 Jul, 2026, 11:00 IST·First seen Thu, 16 Jul, 2026, 14:27 IST·Source ET Hospitality

What happened

Adani Group · Adani is in talks with Accor and ITC Hotels to manage Jaypee hospitality assets acquired via its Rs 14,535-crore JAL takeover, expanding its

Key facts

  • Rs 14,535 crore
  • 900 acres
  • 170 rooms
  • 90,000 sq ft spa
  • 1,500 keys
  • 5 hotels

Why this matters

Watch how the Accor/ITC management-contract structure is finalized, as it sets the template for how Adani will operationalize future distressed-asset acquisitions across Delhi, Agra, Greater Noida and Mussoorie.

What to watch

  • Signed management contract announcements naming operator-property splits
  • Any regulatory or lender objection to the Rs 14,535-cr JAL takeover
  • ITC Hotels demerger dynamics affecting its appetite for third-party mandates
  • Adani capex disclosures on hotel refurbishment
  • Occupancy/ADR data for Delhi-Agra-Greater Noida corridor post-handover
  • Finalize HMA (hotel management agreement) terms with Accor and ITC, defining brand allocation per destination
  • Complete JAL asset transfer and clear NCLT/creditor conditions before operational handover
  • Rebrand and renovate underutilized Jaypee keys to target airport-city and leisure travelers
  • Integrate hospitality footfall with Adani airport and retail loyalty ecosystem