Adidas begins layoffs at Gurugram tech hub, targeting nearly half its workforce
Adidas has started layoffs at its Gurugram India Tech Hub, with more than 350 roles potentially affected from a workforce of about 700. The technology restructuring is expected to run through December 15, while the company says India remains a strategic market.
What happened
Adidas has begun cutting nearly half the workforce at its Gurugram India Tech Hub, potentially affecting 350-plus employees. The restructuring aims to simplify
Key facts
- 350 or more employees affected
- around 700 employees in Gurugram tech hub
- nearly 50% workforce reduction
- September 15 exit letters
- December 15 handover/end-date deadline
Why this matters
Adidas’ tech-hub downsizing may release experienced retail and digital talent into India’s market while also suggesting potential demand for external technology partners to replace or supplement in-house capabilities.
What to watch
- Final affected-role count, voluntary exits, and whether cuts exceed the indicated 350-plus positions.
- Evidence that India e-commerce, app, loyalty, store-tech, or supply-chain projects are delayed or deprioritized.
- New vendor contracts, offshore delivery agreements, or transfers of work to other Adidas technology hubs.
- Subsequent hiring activity for specialized digital, data, AI, and cybersecurity roles in India.
- Management commentary linking the restructuring to broader global cost, margin, or technology-platform targets.
- Employee attrition beyond planned layoffs and any public labor, legal, or reputational fallout.
- Announce organization redesign, role consultations, and severance completion by mid-December.
- Consolidate selected technology functions into global platforms, shared services, or external delivery partners.
- Protect customer-facing commerce and omnichannel operations while reducing internal support and legacy-system capacity.
- Increase use of automation and AI tools to offset reduced engineering and operations headcount.
- Provide further reassurance on India market investment, retail expansion, and consumer demand priorities.