Adidas India trims technology roles as it simplifies operations

Adidas has reduced roles in its India technology team, affecting fewer than 20% of the organisation, according to the market update. The move signals a near-term operational reset at the sportswear retailer’s India business.

— Source publishedThu, 17 Sept, 2026, 06:29 IST·First seen Thu, 17 Sept, 2026, 08:37 IST·Source The Hindu BusinessLine

What happened

Adidas has reduced roles in its India technology team, affecting fewer than 20% of the organisation, as it simplifies operations. Separately, a proposed UPI MDR

Key facts

  • Adidas India technology-team impact: below 20%
  • UPI MDR: 0.02%
  • UPI MDR cap: ₹300
  • UPI payment threshold: ₹2,000
  • LocalCircles survey: 32,796 businesses across 242 districts

What changed

Adidas has reduced roles in its India technology team, affecting fewer than 20% of the organisation, as it simplifies operations. Separately, a proposed UPI MDR above ₹2,000 faces resistance from brokers, merchants and fuel dealers over transaction-cost impact.

Why this matters

Adidas India’s technology-team reduction signals a focused effort to simplify operations, with fewer than 20% of roles affected.

What to watch

  • Adidas commentary on India growth, profitability, and digital-sales contribution in upcoming earnings updates.
  • Further India hiring freezes, technology vendor changes, or shared-services announcements.
  • Evidence of delayed app, website, omnichannel, ERP, or store-operations upgrades.
  • Changes in store expansion, franchise activity, marketplace partnerships, or direct-to-consumer investment.
  • Broader Adidas restructuring, cost-savings targets, or regional organisation changes across Asia-Pacific.

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