Adidas cuts about 350 roles at India Tech Hub, affecting nearly half of Gurugram workforce
Adidas has reportedly laid off around 350 employees, including engineering and data teams, as it reshapes its India Tech Hub operating model. The company said India remains strategically important to its growth and digital ambitions; some affected staff may remain through December 15.
What happened
Adidas has cut around 350 roles, nearly half of its Gurugram India Tech Hub workforce, affecting engineers and data teams. The company says the restructuring
Key facts
- Around 350 employees laid off
- Nearly 50% of Gurugram Tech Hub workforce
- India Tech Hub launched in 2021
- Chennai Global Business Services centre opened in 2024
- December 15 cited as final working day for some affected employees
What changed
Adidas has cut around 350 roles, nearly half of its Gurugram India Tech Hub workforce, affecting engineers and data teams. The company says the restructuring aligns its operating model while India remains strategically important to its growth and digital ambitions.
Why this matters
Adidas’ elimination of roughly half its Gurugram Tech Hub workforce signals a major operating-model reset that could disrupt digital delivery in the near term while lowering fixed costs.
What to watch
- Adidas disclosures on restructuring charges, expected annual savings, and changes to global technology or SG&A spending.
- Job postings in India versus other hubs, especially for product management, data engineering, AI, e-commerce, and marketplace roles.
- Evidence of new outsourcing contracts or vendor hiring tied to Adidas digital, cloud, data, or application-support work.
- India revenue growth, direct-to-consumer momentum, app engagement, and marketplace performance relative to peers.
- Further layoffs or reorganization announcements at Adidas digital, IT, supply-chain technology, or regional headquarters.