Adidas cuts roles at Gurugram tech hub as it simplifies operating model

Adidas has cut fewer than 20% of roles at its Gurugram technology hub, which employs more than 800 people. The company said India remains strategically important and that it continues to hire for selected capabilities.

— Source publishedThu, 17 Sept, 2026, 10:26 IST·First seen Thu, 17 Sept, 2026, 10:32 IST·Source The Hindu BusinessLine

What happened

Adidas is cutting fewer than 20% of roles at its Gurugram technology hub, which employs over 800 people, to simplify its operating model. The company said India

Key facts

  • Less than 20% of Adidas India's technology organisation affected
  • Over 800 employees at the Gurgaon-based technology hub

What changed

Adidas is cutting fewer than 20% of roles at its Gurugram technology hub, which employs over 800 people, to simplify its operating model. The company said India remains strategically important and it continues to hire for selected capabilities.

Why this matters

Adidas’ sub-20% Gurugram tech-hub reduction signals a targeted operating-model reset rather than an India retreat, with hiring continuing in priority capabilities.

What to watch

  • Exact headcount reduction, affected functions and whether cuts extend beyond the Gurugram hub.
  • Job-posting trends in India for data, AI, cloud, cybersecurity, digital commerce and supply-chain technology roles.
  • Voluntary attrition or leadership departures at the Gurugram center in the next two quarters.
  • Evidence of project delays, e-commerce outages or reduced digital feature releases.
  • Further restructuring announcements in Adidas global technology, shared services or corporate functions.

Also reported by