Adidas confirms layoffs at its Gurugram technology hub

Adidas has begun job cuts at its Gurugram tech hub, with affected employees informed at a town hall. Reports put the impact at around 20% of staff, though estimates of the number affected vary.

— Source publishedThu, 17 Sept, 2026, 18:27 IST·First seen Thu, 17 Sept, 2026, 18:36 IST·Source Apparel Resources India

What happened

Adidas has begun job cuts at its Gurugram technology hub, informing affected staff at a town hall. Reports estimate 350 or more employees from a roughly

Key facts

  • Around 20% of employees affected
  • Report estimated 350 or more employees could be affected
  • Workforce of around 700 employees

What changed

Adidas has begun job cuts at its Gurugram technology hub, informing affected staff at a town hall. Reports estimate 350 or more employees from a roughly 700-person workforce could be impacted.

Why this matters

Adidas’ reported Gurugram tech-hub layoffs, affecting roughly one-fifth of staff according to reports, point to a leaner India operating model and potential near-term execution risks around technology capacity and morale.

What to watch

  • Whether Adidas characterizes the cuts as India-specific restructuring or part of a global workforce and technology review.
  • Further hiring freezes, leadership departures, vendor reductions or office-space changes in Gurugram.
  • Changes in Adidas guidance on gross margin, operating expenses, inventory, direct-to-consumer growth and China/North America demand.
  • Evidence of delayed app, e-commerce, loyalty, ERP, supply-chain or data-platform releases.
  • Recruiter activity for replacement roles in higher-skill areas such as AI, data engineering, cybersecurity and digital product management.