Adidas says under 20% of India Tech Hub workforce is affected by restructuring
Adidas has confirmed job cuts at its Gurugram technology hub, while denying reports that half its workforce is being laid off. The company says India remains strategic, with open roles available as it reorganises digital capabilities; employees who do not secure another role could exit by December 15.
What happened
Adidas confirmed job cuts at its Gurugram India Technology Hub but said fewer than 20% of employees were affected, rejecting reports of 50% layoffs. The company
Key facts
- Less than 20% of Adidas India's Technology workforce affected
- Approximately 50% layoffs claimed in earlier media reports
- September 15 townhall
- December 15 last working day for employees unable to find another role
What changed
Adidas confirmed job cuts at its Gurugram India Technology Hub but said fewer than 20% of employees were affected, rejecting reports of 50% layoffs. The company said India remains strategic and retains open roles amid digital capability restructuring.
Why this matters
Adidas’ sub-20% workforce reduction at its Gurugram tech hub signals a targeted digital-capability reset, making role redeployment, retention of critical talent and delivery continuity the immediate priorities.
What to watch
- Number of open roles filled internally versus employees exiting by December 15.
- Additional restructuring notices in Adidas technology, digital, e-commerce, or shared-services teams outside India.
- Evidence of paused product releases, app outages, e-commerce performance deterioration, or higher contractor usage.
- Changes in Adidas guidance or management commentary on operating-cost savings, technology spending, and digital-platform simplification.
- Employee-review, recruiting, and attrition signals from the Gurugram hub in the weeks following the announcement.