Adidas Deepens India Sourcing With ₹850 Crore Karur Footwear Facility Phase II
Tamil Nadu laid the foundation for Phase II of Evervan Kothari's ₹850-crore non-leather footwear plant in Karur, which manufactures for Adidas and is set to create 6,750 direct jobs. The move reinforces India's growing role in global footwear sourcing and export-oriented production.
What happened
Tamil Nadu CM laid the foundation stone for Phase II of Evervan Kothari's ₹850-crore non-leather footwear facility in Karur, manufacturing for Adidas and
Key facts
- ₹850 crore
- 6,750 direct jobs
Why this matters
Evervan Kothari's scaled Adidas-dedicated capacity marks India's ascent in global footwear contract manufacturing, opening partnership and acquisition angles across the Tamil Nadu supplier ecosystem.
What to watch
- Phase II commissioning milestones and actual job-count realization vs 6,750 target
- India footwear export volume/value data (Council for Leather Exports, DGCIS)
- US/EU tariff actions or trade-agreement progress affecting Indian footwear exports
- Synthetic material and freight cost trends impacting landed-cost competitiveness
- Additional OEM or supplier investment announcements in Karur/Tamil Nadu
- Track Adidas order-allocation shift from Vietnam/China to Indian OEM partners over next 2-4 quarters
- Monitor Tamil Nadu incentive packages and land allotments for adjacent footwear/component investors
- Watch Evervan Kothari hiring and skilling partnerships with ITIs/state training bodies
- Assess whether rival brands (Nike, Puma, Skechers) announce comparable India capacity commitments