Kothari Footwear opens ₹1,700-cr Karur plant to supply Adidas, adds 13,500 jobs
Tamil Nadu CM Vijay inaugurates the Kothari Footwear plant in Karur, a JV between Evervan Group and Kothari Industrial Corporation. The facility carries a ₹1,700 crore investment, 40 million pairs of annual capacity, and will supply footwear for Adidas while creating 13,500 jobs.
What happened
Tamil Nadu CM Vijay to inaugurate Kothari Footwear's ₹1,700 crore Karur plant, a JV between Evervan Group and Kothari Industrial to supply Adidas footwear, with
Key facts
- ₹1,700 cr investment
- 13,500 jobs
- 40 million pairs annual capacity
Why this matters
This JV structure and Adidas anchor-customer commitment mark a template for footwear contract-manufacturing expansion in India, flagging potential partnership or bolt-on targets in the Karur cluster.
What to watch
- First export shipment / commercial production date
- Actual hiring numbers vs 13,500 target at 6 and 12 months
- Adidas quarterly sourcing-mix commentary on India
- New JV or expansion announcements in TN footwear corridor
- Any labor unrest or wage-negotiation news in Karur
- Vietnam/Indonesia footwear cost or tariff shifts
- Track Adidas India sourcing disclosures and PLI footwear scheme uptake
- Watch for competitor OEM announcements (Nike, Puma suppliers) in Tamil Nadu
- Monitor Evervan/Kothari phased capex and hiring milestone updates
- Assess component supplier (soles, uppers, adhesives) localization moves near Karur
- Check TN state incentive packages for follow-on footwear investment