Adidas production begins at Phoenix Kothari's new Karur plant from July 10
Phoenix Kothari Footwear starts manufacturing Adidas footwear at its Karur facility on July 10, deepening Tamil Nadu's position as a global sourcing hub as international brands accelerate India production partnerships.
What happened
Phoenix Kothari Footwear will begin producing Adidas footwear at its new Karur facility from 10 July, reinforcing Tamil Nadu's role as a global footwear
Key facts
- 10 July
Why this matters
Map Phoenix Kothari's remaining capacity and adjacent Karur-cluster contract manufacturers as potential JV or minority-stake targets while valuations still reflect single-brand customer concentration.