Kothari Footwear breaks ground on ₹1,700-cr Adidas supply plant in Karur
The Evervan Group–Kothari Industrial JV is building a footwear manufacturing facility in Karur, Tamil Nadu, to supply Adidas. The plant targets 40 million pairs of annual capacity and 13,500 jobs, with the CM laying the foundation stone.
What happened
Kothari Footwear, a JV between Evervan Group and Kothari Industrial Corporation, is building a ₹1,700-crore footwear manufacturing plant in Karur to supply
Key facts
- ₹1,700 crore
- 13,500 jobs
- 40 million pairs annual capacity
Why this matters
This greenfield JV validates Karur as a strategic footwear hub and flags M&A, JV, or supplier-partnership opportunities around Adidas's diversifying sourcing footprint.
What to watch
- Adidas order volume guidance and sourcing mix shift toward India
- TN footwear PLI/incentive disbursements and any policy revisions
- Local wage inflation and worker attrition rates at the cluster
- Global athletic footwear demand and inventory correction signals
- Construction milestone announcements vs 13,500-job hiring pace
- Track JV phased-capacity commissioning schedule and first export shipments to Adidas
- Monitor state incentives, land and power tariff commitments backing the ₹1,700-cr outlay
- Watch competing brands (Nike, Puma, Skechers) scouting TN/AP for parallel supply plants
- Assess supplier onboarding for soles, adhesives and packaging near Karur