Adidas deepens India sourcing with new Evervan-Kothari plant in Karur
Adidas is expanding India footwear sourcing via a new Evervan-Kothari facility in Karur, set for July 2026 commissioning with 40 million pairs annual capacity and 15,000 jobs. India now supplies 5-10% of Adidas footwear across 14 supplier facilities employing 22,600 workers, with Hwaseung committing ₹893 crore.
What happened
Adidas expands India footwear sourcing with new Evervan-Kothari plant in Karur (40M pairs capacity, 15,000 jobs). India holds 5-10% of Adidas footwear sourcing
Key facts
- 40 million pairs annual capacity
- 15,000 jobs
- 14 supplier facilities
- 22,600 workers
- 5-10% of footwear sourcing
- ₹893 crore Hwaseung investment
- 400 million pairs global sourcing
Why this matters
The Evervan-Kothari facility and Hwaseung's ₹893 crore commitment underscore accelerating supplier investment in India, opening partnership, JV, and capacity-securing opportunities across the 14-facility supplier base.
What to watch
- July 2026 commissioning date confirmation or slippage
- Adidas raising India share guidance above the stated 5-10% band
- New tariff/trade policy shifts affecting China/Vietnam footwear exports
- Wage inflation or labor availability signals in Karur cluster
- Additional greenfield footwear plant FDI in South India
- Monitor Adidas competitor sourcing announcements (Nike, Puma, Reebok) into Tamil Nadu over next 2 quarters
- Track Hwaseung and other Korean/Taiwanese OEM capex commitments as leading indicator of cluster depth
- Watch Tamil Nadu state incentive/PLI scheme extensions tied to footwear and leather
- Assess Adidas quarterly sourcing mix disclosures for India share movement above 10%