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adidas Originals opens its largest India store in Delhi’s Connaught Place
Our read
adidas will use its Connaught Place flagship as a blueprint for localized premium Originals expansion across India's largest urban sneaker markets.
For operators
adidas Originals’ largest India store in Connaught Place raises the bar for premium lifestyle execution with a high-visibility, Delhi-localized flagship format.
Watch
Exclusive product-launch cadence and queue/event activity at the Connaught Place store.
The report,
adidas Originals opened its largest India store, a 2,890-square-foot two-level flagship, in Connaught Place, New Delhi. The lifestyle-led outlet offers footwear, apparel and accessories and incorporates Delhi-inspired design elements.
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Store and format facts
From the report. Source details below
- two levels
Next on the rollout
- Evidence of full-price sell-through, especially in premium Originals franchises and apparel.
- Announcements of additional adidas Originals flagships, larger format stores or city-specific concepts in India.
- Competitor flagship openings, sneaker collaborations and experiential retail investments in Delhi and other metros.
- Mall/high-street leasing activity and premium retail footfall trends in Connaught Place.
The counter-case
The case against this reading — not reported by the source.
A high-profile flagship in Connaught Place may be more of a brand-marketing investment than evidence of scalable demand. High rents, operating costs and a fashion-led assortment could make store-level economics difficult, particularly if discretionary spending weakens or footfall does not convert at premium price points.
The source
Published
First seen