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Agilitas names Shraddhaa Shetty brand marketing lead for Lotto
Shraddhaa Shetty joined Agilitas as Brand Marketing Lead for Lotto, her first brand-side role, after more than six years at Paperclip & Co. She was previously Head of Brand at WTF and will build the Italian brand's relevance in a new market.
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Who and when
Figures from MediaBrief,
| Prior tenure at Paperclip & Co: | more than six years |
|---|
Why the change matters
Lotto now has a dedicated brand marketing lead, Shraddhaa Shetty, who comes from the agency side (Paperclip & Co), so expect Agilitas to push brand-relevance work in its new market, and watch her first campaigns and positioning rather than reacting to the hire itself.
What to watch next
- A Lotto campaign, brand film or relaunch announcement under Shetty's leadership
- A new agency appointment, or a change to Lotto's agency roster
- An ambassador, team or event sponsorship deal tied to Lotto
- Further senior marketing or commercial hires at Agilitas
- Lotto distribution or retail expansion announcements that follow the brand push
The source
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