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Expect airpay to keep merchant-trust messaging at the centre of its festive push rather than price offers.

For operators

airpay has released a Diwali film, "Merchant's Festive Check List", on YouTube with a digital and OTT rollout to follow, marking 14 years in payments infrastructure, so retailers get a payments-reliability pitch for festive season but no new product or pricing.

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Film rollout across digital and OTT platforms before Diwali would mean airpay is paying for merchant reach in the festive window, not just a YouTube premiere.

The report: airpay's Diwali film puts merchants in focus as it marks 14 years in payments infrastructure

airpay released a Diwali film, "Merchant's Festive Check List", marking its 14th year in payments infrastructure. Built around the line "Tyohaar Aapka. Zimmedari Humari", it has premiered on YouTube and will roll out across digital and OTT platforms.

airpay has been in payments infrastructure for 14 years, the milestone its Diwali film marks
Years in payments infrastructure business
14
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Read next

  1. UPI’s limited MDR plan could reshape merchant payment economics, , The Hindu BusinessLine
  2. UPI to levy 0.4% MDR on select merchant payments above ₹2,000 from Oct 15, , Business Today
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What to track next

  • Merchant-facing offers or product launches announced alongside the film
  • Rival payment firms releasing festive merchant campaigns
  • Views and engagement on the YouTube premiere versus later OTT placements
  • Further 14-year anniversary messaging after Diwali

The source

Source Read the source at afaqs Filed

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