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Airport rents hit Rs 6,000 per sq ft, yet six of Hidesign's top 10 India stores are at airports
Our read
Airport rents of up to Rs 6,000 per sq ft will keep paying off for gifting-led brands like Hidesign, while weaker-fit brands such as Go Colors prune, so airport retail is likely to become more selective rather than shrink.
For operators
Airport rents of up to Rs 6,000 per sq ft versus Rs 150-200 on the high street only pay off where captive footfall and gifting (40% of Hidesign's airport sales) lift turnover to about twice a mall store, so test each airport unit's sales against its rent before signing and follow Go Colors in cutting the ones that fall short.
Watch
Hidesign announcing new airport stores, or the airport share of its top 10 India stores moving from six
The report,
Airport rents can reach ` 6,000 per sq ft, against `150-200 on the high street, yet Hidesign says six of its top 10 India stores are at airports, with 40% of sales being gifts. Go Colors is rationalising airport stores where economics fail.
- Airport rent, upper range
- ` 6,000 per sq ft
- High-street monthly rent
- `150-200 per sq ft
- Hidesign top 10 stores located at airports
- 6
- Gifts share of Hidesign airport store sales
- 40%
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Reported figures
From the report. Source details below
| Hidesign top 10 stores located at airports: | 6 |
|---|---|
| Hidesign airport store turnover vs mall store: | roughly twice |
What to track next
- Rent or revenue-share terms in airport retail tenders and renewals
- Further airport store closures or exits disclosed by Go Colors or other apparel brands
- Hidesign's gifting share of airport sales moving away from 40%
- Monthly airport passenger traffic data turning down
The source
Published
First seen