Airtel adds 150GB bonus data to ₹3,999 annual prepaid plan
Airtel’s ₹3,999 prepaid recharge now includes 150GB of additional bulk data, alongside 2.5GB daily data, unlimited calls, 100 SMS a day and eligible unlimited 5G access. The 365-day plan also bundles Adobe Express Premium and Airtel Safe.
What happened
Airtel added 150GB of bonus bulk data to its ₹3,999 annual prepaid plan, alongside 2.5GB daily data and eligible unlimited 5G. The plan also includes unlimited
Key facts
- ₹3,999
- 150GB
- 2.5GB per day
- 365 days
- 100 SMS per day
- 300GB in 30 days
- ₹1 per local SMS
- ₹1.5 per STD SMS
- ₹4,000
- ₹10.96 per day
Why this matters
The inclusion of Adobe Express Premium and Airtel Safe highlights Airtel’s use of partner-led bundles to differentiate connectivity and create cross-selling opportunities.
What to watch
- Jio or Vi launches comparable annual-plan bonus data or bundled digital subscriptions.
- Airtel reports improved prepaid ARPU, lower churn, or higher share of 365-day recharge plans.
- Growth in 5G data traffic per prepaid subscriber following the offer.
- Changes to the plan's pricing, 5G eligibility, fair-use conditions, or bundled Adobe/Airtel Safe benefits.
- Evidence that bonus-data users buy fewer incremental data top-ups.
- Target the plan to existing high-usage prepaid customers through app prompts and recharge-retailer campaigns.
- Use Adobe Express Premium and Airtel Safe as differentiators to position the recharge as a digital-services bundle rather than a data-price cut.
- Track whether annual-plan buyers increase 5G usage, then upsell family plans, postpaid, home broadband, or additional data packs.
- Defend against rival responses with segmented bonus-data offers instead of a broad tariff reduction.