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Ajay's Cafe launches Rs 70 Barbeque Fries across its 286-outlet chain as it targets 30 Maharashtra stores

Our read

Ajay's Cafe is more likely to build a visible Maharashtra footprint than to reach the full 30 stores within a year, starting from 2 outlets today.

For operators

Ajay's Cafe is putting Rs 70 Barbeque Fries on the menu at all 286+ outlets from 10 October 2026, a low-price add-on that Mumbai Metropolitan Region QSR rivals should watch as the chain goes from 2 outlets there to a target of 30 in Maharashtra over the next year.

Watch

New store announcements naming Maharashtra cities outside the Mumbai Metropolitan Region

Ask next

What else has Ajay's Cafe launched this year?

The report

Ajay's Cafe added a smoky, tangy, mildly spicy barbeque flavour to its fries range on Oct 10, 2026. The QSR chain has more than 286 outlets in 67 cities and plans to reach 30 outlets in Maharashtra over the next year.

Ajay's Cafe: 286 outlets in Gujarat and Rajasthan versus a 30-outlet Maharashtra target
  • Gujarat and Rajasthan outlets today286
  • Maharashtra outlet target, next year30
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07:30 IST · 10 moves · what each means · free

Reported figures

From the report. Source details below

Current Mumbai Metropolitan Region outlets: 2

What to track next

  • Any slowdown in openings in Gujarat or Rajasthan as capital shifts to Maharashtra
  • Rival QSR price cuts or snack launches in Mumbai

Likely next moves

Our read of what comes next — analysis, not reported by the source.

  • Ajay's Cafe is likely to announce more Maharashtra openings, concentrated in the Mumbai Metropolitan Region, before spreading to other cities.
  • Ajay's Cafe will more likely than not keep expanding in Gujarat and Rajasthan alongside the Maharashtra push.

The source

Source Read the source at Indian Retailer

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