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Amanora Mall launches Pune's first Gold Souk, a two-floor jewellery zone in its West Block
Amanora Mall's new Amanora Gold Souk, announced on 7 October 2026, brings together gold, diamond, silver and lab-grown diamond brands across the Ground and First Floors. Tanishq, P.N. Gadgil & Sons, BlueStone and GIVA are among the outlets.
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What it means for the format
Gold, diamond, silver and lab-grown brands now sit side by side across two floors of Amanora's West Block, so Pune jewellers and neighbouring mall categories should expect shoppers to compare across price points in one trip, and should plan their presence and offers accordingly.
Next on the rollout
- Amanora or its tenants disclosing footfall or sales for the Gold Souk after the first festive season
- Announcements of further jewellery brands or vacancies in the West Block's two jewellery floors
- Rival Pune malls announcing jewellery clusters or new jeweller leases
- Gold price moves that visibly shift buying toward or away from gold, silver and lab-grown diamond jewellery
- Anchor jewellers opening additional Pune mall stores or closing units within the Souk
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