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Amazon cuts Echo Show 8 by ₹6,000 to ₹18,999 in Great Indian Festival sale
Our read
Amazon will more likely than not let most Echo and Fire TV prices drift back up after the festival, while a few models hold lower.
For operators
Amazon is cutting Echo Show 8 by ₹6,000 to ₹18,999, Echo Dot Max by ₹4,000 to ₹8,999 and Fire TV Stick to ₹2,999 in its October 2026 Great Indian Festival, so rival retailers' smart-home and streaming-stick promotions will be judged against these festive price points.
Watch
Echo Show 8 still at ₹18,999 or below past the end of the Great Indian Festival would mean the cut is a new price floor that rival smart-display sellers must match.
The report
Amazon has also discounted seven other Echo and Fire TV Stick devices, from ₹1,000 off the Echo Dot to ₹4,000 off the Echo Dot Max. The Echo Show 8 carries an MRP of ₹24,999.
- Echo Studio₹21,499
- Echo Show 8₹18,999
- Echo Dot Max₹8,999
- Echo Dot₹4,499
- Fire TV Stick₹2,999
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Reported figures
From the report. Source details below
| Echo Dot Max sale price: | ₹8,999 |
|---|---|
| Echo Show 5 discount: | ₹3,500 |
| Echo Studio sale price: | ₹21,499 |
| Echo Dot sale price: | ₹4,499 |
| Fire TV Stick sale price: | ₹2,999 |
Why it matters for the brand
This is a seasonal price promotion on Amazon's own devices, with no ownership, partnership or asset change, so it creates no deal angle.
What to track next
- Echo Dot Max price after the sale versus the ₹8,999 festival price
- Echo Studio at ₹21,499 showing 'currently unavailable' or limited stock
- Rival retailers' price cuts on smart speakers and streaming sticks
- Amazon's post-festival statement on Echo and Fire TV device sales
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Amazon is likely to keep rotating deals across more Echo and Fire TV devices through the Great Indian Festival.
- Expect Amazon to bundle discounted devices with Prime, Alexa and streaming offers to turn one-off buyers into recurring users.
- Flipkart and Reliance Retail may counter with discounts on rival smart speakers and streaming sticks during their own festive sales.
- Amazon may push the ₹2,999 Fire TV Stick and ₹8,999 Echo Dot Max as entry products, with the Echo Show 8 as the upsell.
- Expect Amazon to publicise record festival device sales if the discounts convert, to anchor post-sale pricing.
The source
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First seen